Lucy Searle is an editor, journalist, web and copywriter, who was Editor of the hugely successful www.channel4.com/4homes, taking it from a small site to a leading brand that regularly ranked in the Experian Hitwise Top 10 for its category. The team was the winner of the Gold Tweet and of the Design & Craft Award 2009/10, Royal Television Society. The pages of the site also ranked in the top three of Google searches.
Lucy was also founding Editor of Channel 4’s 4Homes magazine, was Associate Editor at Ideal Home and has written for MSN, House Beautiful, Good Homes, and many women’s titles. She has written about everything from buying and selling property, self build, DIY, design and consumer issues to gardening.
Sarah Warwick is an editor, journalist, blogger, content and copywriter. She was Executive Editor of best-selling Ideal Home magazine and idealhome.co.uk, where she led the team in creating the content and producing the magazine each month.
She also worked on staff at Best, Your Home and Homes & Ideas. Her features have been published in The Guardian, Guardian.co.uk, Fabulous, Channel4.com/4homes, AchicaLiving.com, House Beautiful, Homes & Gardens, Country Homes & Interiors, LandLove, Real Homes, Good Homes, Beautiful Kitchens, Homes & Antiques, The English Home, Home, Style at Home and Webuser. For commercial clients, she has written expert content, online and print advertorials, websites, newsletters, and ghost-written feature submissions.
What our clients say
Sam Tamlyn, GM, California Shutters
Blogs, social media and SEO advice
‘Managing all aspects of our social media since 2014, Tailored Content has contributed immeasurably to repositioning our brand in our hugely competitive sector. They’ve exceeded our expectations with significant growth in followers and engagements across all platforms including Facebook, Twitter and Google+. Where both Lucy and Sarah stand out from the crowd is with their editorial aptitude – blog content is engaging, interesting and creative, giving us an ever-increasing number of visitors to our websites.’
Anna Trinder, Director, The Dormy House
Blogs, Pinterest, email marketing, content creation
‘Sarah and Lucy have worked with The Dormy House for many years. We can’t recommend them highly enough – with our busy work schedule and last minute requests they are always efficient, enthusiastic and their commitment and loyalty to our brand is spot on.’
Avinash Doshi, CEO, Foam & Bubbles
‘When we decided to launch Foam & Bubbles, we knew Sarah and Lucy were the team to produce content for our new platform. Their experience as leading editors and journalists as well as their deep knowledge of the interiors industry made them a perfect fit. The quality of their writing and their professionalism have made it a delight to work with them.’
Pic: CP Hart
Louise Barlow, Founder, Make The Most Of
Content creation, website management, blogs, SEO
‘Sarah and Lucy offer a professional writing service that is ideal for blogs. They are both happy to work with you to create quality content that is interesting, informative and relevant to the topic in hand. They are able to adapt their styles to suit the topic, which is ideal for a varied client base or subject matter. They deliver work on time in a no-fuss manner, perfect when working with an external team.’
Pic: Lisa Watson Quilts
Dan Jones, Director of Content, Little Dot Studios
‘Lucy is an excellent editor, equally at home subbing as getting the most from SEO, commissioning or writing interesting and accessible content on even the most staid or technical of subjects, with great forward planning and budget management skills.’
Ben Young, Managing Partner, Byword
‘Sarah understands the commercial needs of clients. She is an accomplished editor and journalist who has helped create and maintain effective relationships with key clients. She helped to drive powerful creative ideas that allowed us to better amplify core messages.’